Marketing in the digital space commonly referred to as ‘Digital Marketing’, in the present day is an inescapable term for any organization; and has become one of the most discussed topics across industries and geographic boundaries.

The rise of the tech-savvy Millennials and Generation Z consumers, coupled with disruptive technological growth has ensured that traditional marketing methods have become insufficient and in many cases ineffective to drive sales, grow brands or compete in the market.

An offshoot of Digital Marketing is Social Media marketing which harnesses the power of social media platforms to connect with consumers and effectively market products and services. While social media is renowned for making both people and brands shoot to stardom and fame overnight; it has also caused the downfall of many.

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